Blog

Sed ut perspiciatis unde omnis iste natus error
sit voluptatem accusantium. 

February 2, 2020

In the Age of AI, Publishers Need Authenticated Audiences

This article was originally published on AdExchanger. Though Facebook has only recently come under fire for fake user profiles on its platform, the problem of fake profile data has long plagued programmatic media trading. Lotame,… Continue Reading

January 21, 2020

In The GDPR Era, Publishers Also Need A Data Opt-Out

This article was originally published on AdExchanger. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience data to be… Continue Reading

January 19, 2020

Engagement Metrics Can Help Publishers Detect Ad Fraud

This article was originally published on AdExchanger Ad fraud is present across all layers of the advertising ecosystem, but there is one behavioral factor that is more likely to predict the presence of fraudulent bots… Continue Reading

January 15, 2020

Could A Consumer Taxonomy Fill The Identity Void In A Cookie-less World?

This article was originally published on AdExchanger. The death of the cookie has been predicted since at least 2013, but the third-party cookie has lingered so long because the advertising industry still depends on it –… Continue Reading

by
January 14, 2020

As Data Sales Rise, Questionable Provenance Proves A Growing Threat

This article was originally published on AdExchanger. According to the IAB's Outlook for Data Report, marketers plan to spend more money on data than ever. But just as investment peaks, questions are arising about the accuracy… Continue Reading

January 3, 2020

What Can Programmatic TV Learn From Display

This article was originally published on AdExchanger For the first time this year, more than half of digital display advertising spending will be transacted programmatically. The practice of media trading with RTB, private marketplaces and… Continue Reading

Get great articles direct to your inbox

We’ll never share your details with third parties.
View our Privacy Policy for more info.
Arrow-up